Tuesday, January 10, 2012

Tips Menggunakan QR Code


Pernahkah kita melihat sebuah kode mirip barcode yang mirip dengan persegi hitam putih yang susunannya sangat membingungkan? Ya, itulah yang disebut dengan QR Code atau jika diterjemahkan dalam Bahasa Indonesia, Kode Respon Cepat. Hmmm, terdengar agak awkward ? Baiklah kita sebut saja QR Code.

Tapi tahukah Anda kode semacam ini telah begitu populer dalam penggunaan sehari-hari di negeri Sakura, Jepang? Jangankan di tanah air, penggunaan QR code saja baru diperkenalkan di AS, yang terkenal akan kemajuan teknologinya itu.

Sebagai entrepreneur, janganlah hanya menonton semua perkembangan teknologi yang terjadi di hadapan kita. Manfaatkan semua itu untuk memajukan usaha. Begitu juga dengan QR code yang relatif masih baru ini. Tunggu, mungkin Anda dan saya masih bingung dengan QR code dan bagaimana potensinya dalam memajukan usaha yang baru Anda rintis atau kembangkan, inilah beberapa intisari yang bisa kita ambil mengenai penggunaan QR code.

Cara Membuat dan Memindai QR Code

Lakukan googling (mencari dengan Google) untuk kata kunci “QR code generator” dan Anda akan mendapatkan banyak situs yang menawarkan pembuatan QR code. Mulai dengan Kaywa, iCandy, atau Stickybits.

Kaywa memberikan cara termudah untuk mendapatkan QR code Anda. Cukup pilih preferensi Anda, masukkan konten, spesifikasi ukuran, dan klik tombol “generate”. Lalu tinggal simpan dan gunakan kode yang didapatkan dengan memasukkan kode HTML-nya di situs atau blog kita.

Bagi pengguna ponsel pintar, aplikasi yang khusus dibuat untuk membaca QR code sudah banyak dirilis sehingga tidak perlu khawatir akan ketersediaannya. Carilah dengan kata kunci “barcode reader” atau “QR code scanner” dan sejurus kemudian Anda bisa menginstalnya di ponsel Anda. Bagi Anda para pemilik iPhone, cobalah QuickMark atau Optiscan. Untuk penggemar Android, Barcode Scanner merupakan salah satu yang terpopuler.

Mengoptimalkan Strategi Marketing dengan QR Code

Cermati beberapa cara yang dapat Anda tempuh untuk mengoptimalkan strategi marketing usaha Anda dengan QR code.

Cara #1 Kartu nama

Mungkin inilah cara tercepat dan termudah untuk menggunakan QR code dalam lingkup profesi. Buatlah QR code yang mengarah ke halaman blog atau situs usaha Anda, atau resume online Anda di LinkedIn, halaman akun Facebook atau Twitter Anda, dan sebagainya.

Cara #2 Materi marketing

Anda punya poster, brosur, program, selebaran, dan banyak materi lainnya. Tambahkan QR code untuk mengarahkan pengunjung ke sebuah video tertentu, mengirimi mereka ke gambar di Flicker, mendapatkan pengikut baru di Twitter, atau mengarahkan mereka menuju sebuah halaman web yang telah didesain sedemikian rupa bagi pengguna perangkat mobile. Sebagai contoh, coba lihat apa yang dilakukan Detroid Red Wings.

Cara #3 Pajang di ‘etalase depan’

Anda bisa memberikan QR code agar pengunjung lebih sering masuk (check in) dengan aplikasi Foursquare, mengarahkan pemindai menuju profil Yelp Anda, atau mengundang pelanggan untuk berbagi memori dengan cara berbagi foto, video, atau teks melalui Stickybits.

Cara #4 Untuk penggemar gratisan

Tawarkan sebuah bonus untuk orang-orang yang bersedia memindai QR code Anda sebagai ungkapan terimakasih atas kebaikan hati mereka. Buatlah sebuah QR code khusus untuk orang-orang yang Anda anggap layak mendapat bonus.

Ingatlah!

Jika Anda akan menggunakan QR code untuk pemasaran bisnis, Anda harus selalu mengingat bahwa QR code dan aplikasi pemindainya masih belum terlalu familiar bagi kebanyakan orang. Jangan berasumsi bahwa semua orang tahu apa yang harus dilakukan saat menemukan QR codes seperti itu. Berbaik hatilah dengan sedikit memberikan penjelasan mengenai apa itu QR codes dan bagaimana memanfaatkannya, aplikasi apa saja yang dapat mereka unduh untuk memindai dan bagaimana mereka dapat memindai kode tersebut.

sumber

Untuk relevansi penggunaan QR Code, baca juga artikel berikut

Sunday, January 8, 2012

How To Recover From 10 Types of Demotivation

Motivation is central to creativity, productivity and happiness. Motivation is what causes us to act, and when we act, we create movement, growth and change, we feel involved, masterful and significant, we feel powerful through experiencing how we can change the world, and we create more of what we love in our lives. And all of this gives our lives purpose and happiness.

De-motivation is like snow

It’s said that Eskimos have multiple words for snow because snow is so familiar to them that they can appreciate the subtle differences between different types of snow. These additional distinctions enable Eskimos to respond differently to different types of snow, depending on the challenges and opportunities each particular type of snow is presenting them with.

Most of us have just one distinction for demotivation, which means that you’re likely to assume that you’re struggling with the same problem whenever you’re demotivated, when in fact demotivation is a category of problems that has many different distinctions within it. When you have just one distinction for demotivation, you’ll apply the same old strategies whenever you feel demotivated, which for many people looks like this: set goals, push harder, create accountability checks that will push you, and run your life using GTD methods and to-do lists. These strategies are ineffective with most types of de-motivation, and in some instances they can even make you more demotivated.

At its essence, demotivation is about you not being fully committed to act, and there are many reasons why you might be in that position. Having more distinctions for your demotivation will help you to identify the real reasons for your unwillingness to commit to action, so that you can pick the right tools and strategies to get motivated again.

Here are 10 different types of demotivation and the strategies that will help you to get motivated again:

1.) You’re demotivated by fear

When you’re afraid, even if you’re entering territory that you’ve chosen to move into, a part of yourself is determined to avoid going forward. Fear slows you down and makes you hesitant and careful, which can be beneficial to you, but sometimes your fears are based on your imagination rather than an accurate assessment of the risks in your reality. If your fear is big enough, even if you’re also excited to go forward, the part of you that wants to keep you safe can successfully prevent you from going forward into territory that’s both desirable and safe.

How to get motivated again: To get motivated, you need to deal with your fear. Start by naming your fears so that they’re out in the open. Remember to say a gentle thank you to your fears – they’re trying to protect you after all. Then question your fears; “Why am I afraid of that happening?” “What are the chances that would really happen?” Some of your fears will slip away now.

Look at the fears that are left. What are these fears telling you about the research you need to do, the gaps you need to fill and the risk management strategies you need to put in place? Honor that wisdom by building it into your plan. Finally, consider breaking the changes you’re wanting to make down into smaller steps and focus on just the next few small steps – this will calm your fears.

2.) You’re demotivated by setting the wrong goals

Martha Beck has a great model for understanding motivation. She explains that we have an Essential Self and a Social Self. Your Essential Self is the part of you that’s spontaneous and creative and playful, the part that knows what’s most important to you. Your Social Self is the part of you that developed since the day you were born, learning the rules of the tribe and working hard to make sure that you’re safe by making you follow the rules of the tribe.

We’re all surrounded with so many messages that feed into our Social Selves and we’re keen to impress our tribe. When you feel demotivated, it’s because you’re setting goals based purely on what your Social Self wants and this is pulling you away from the direction your Essential Self is wanting you to take. Your Essential Self uses demotivation to slow you down and try to disinterest you from the toxic goals you’ve set.

How to get motivated again: Take some time to review your goals. Because your Essential Self is non-verbal, you can easily access your Essential Self through your body. Notice how your body responds as you think of each of the goals you’re trying to work on. When your body (and particularly your breathing) show signs of tightness and constriction, that’s a pretty good indication that you’re trying to follow toxic goals. If you get a constricted reaction, scrap your current goals and question all your stories about what you “should” do with your life. Notice what makes you smile spontaneously or lose track of time and set goals around that stuff instead.

3.) You’re demotivated by lack of clarity about what you want

When you haven’t consciously and clearly articulated what you want, your picture of your future will be vague. We like what’s familiar and so we resist what’s unfamiliar and vague and we stay with and re-create what’s familiar to us instead. If you’re not clear about what you want to create, then it makes sense that you’ll lack motivation to act because you’d rather stay with your current familiar reality.

How to get motivated again: If you want to create something different to what you’ve been experiencing, it’s not enough to just know what you don’t want. You need to know what you want instead, and you need to articulate a clear and specific vision of what you want to create so that you can become familiar with that new outcome and feel comfortable to move towards it. Take some time to articulate what you want and why you want it.

4.) You’re demotivated by a values-conflict

Your values are what’s important to you in life. If you have a values conflict it means that there are two or more values that are important to you but you feel that you can’t satisfy all of those values in a particular situation. This causes you to feel conflicted and pulled in different directions as you try to find ways to get what’s important to you. You might have brief spurts of motivation to work on something and then lose motivation and start working on something else or your motivation might dry up altogether because the energy of dealing with internal conflict quickly tires you out and saps your motivation.

How to get motivated again: You need to unpack your values-conflict and play mediator to get the parts of you that are advocating for different values to play on the same team again. Start with acknowledging the internal conflict. Grab a piece of paper and draw a line down the middle so that you have two columns. Write about the two different directions you feel pulled in, one in each column and summarize it with a statement of what each part wants. Now pick one column and chunk it up; “Why does this part want that? What does it hope to get as a result of having that?” Keep asking the question and writing your answers until you feel that you’ve hit on the end result that part ultimately wants. Now do the same for the other part and notice when you get to the level where the answers in the two columns are the same.

Ultimately, when you chunk up, all of the parts of yourself always want the same thing, because they’re all you. Now that you know what you really want, you can evaluate the strategies that each part had been advocating for and decide which strategy would work best.

Often once you’re clear on what you really want, you spot new strategies for getting it that you hadn’t noticed before. Sometimes by doing this exercise you’ll find ways to satisfy all of your values, but sometimes that’s not possible. If you’ve taken time to think through your values and you’ve consciously chosen to prioritize a particular value over your other values for a while, this clarity will ease the internal conflict and your motivation will return.

5.) You’re demotivated by lack of autonomy

We thrive on autonomy. We all have a decision-making center in our brains and this part of us needs to be exercised. Studies have found that this decision-making center in the brain is under-developed in people who have depression and that, by practicing using this part of the brain and making decisions, depression often clears.

In his book, Drive, Daniel Pink writes about the research that shows that when it comes to doing creative work, having some autonomy to decide what we do, when we do it, how we do it and who we do it with is core to igniting and sustaining motivation, creativity and productivity.

How to get motivated again: Consider how much autonomy you have in relation to the goals you’ve been trying to pursue. Are there areas where you feel constricted and controlled? Consider how you could gradually introduce more autonomy in your task, time, technique, location and team, and then if you’re employed, have a discussion with your manager and ask for greater autonomy in a few specific areas of your work.

6.) You’re demotivated by lack of challenge

Challenge is another crucial ingredient for motivation that authors like Daniel Pink and Mihaly Csikszentmihalyi, author of “Flow: The Psychology of Optimal Experience,” highlight. When it comes to dealing with challenges, there’s a sweet spot. Too great a challenge and the fear becomes too great and saps our motivation (see point 1), and if the challenge is too small, we quickly get bored and struggle to stay motivated. We’re designed to be living, growing creatures and we need constant challenge and opportunities to master new skills. Without challenge, our Essential Self steps in and demotivates us as a way of telling us that we’ve departed from the path that’s right for us.

How to get motivated again: Review your goals and the projects you’re working on. Are they challenging you? Are they going to require you to grow in order to achieve them or are you treading water in your comfort zone doing only the things you know you can do? Try tweaking your goals to make them a bit more challenging, take on projects that will require you to grow and find a new thing or two to learn to stimulate yourself.

7.) You’re demotivated by grief

At the beginning of any change, we go through a phase of wondering if we should or could hang onto the way things were and grieving what we’d be losing if we make significant changes. Confusion, self-doubt, mistrust of the world around us and feeling lost are common symptoms and the bigger the change, the more powerful these symptoms. Sometimes we even go through a bit of depression and social withdrawal. Martha Beck calls this the “Death and Rebirth” phase of change in her book, Finding Your Own North Star. With all the grieving and fearing and feeling lost that goes on in this phase, it’s normal for your motivation to dry up.

How to get motivated again: If you’ve just experienced a trauma or loss, or are going through a major change and finding that there are days where you’re hit hard with Death and Rebirth symptoms, don’t try to make make yourself motivated and proactive. You can’t rush grieving and the undoing of your old life and ways of thinking and you can’t skip the Death and Rebirth phase and go straight into Dreaming and Scheming.

You need to give yourself a lot of space for nurturing and reflection. Look after your body with good food, rest and exercise. Express your grief, confusion and fears with people who can listen lovingly. Spend time in nature and with calm, loving people to center yourself. Accept every feeling and thought you have – they’re all normal and safe. Take one day at a time and go easy on yourself. Confusion, forgetfulness and clumsiness are all normal in this stage. The grieving will end when it’s ready and if you relax into it and express your grief, it’ll be sooner rather than later.

8.) You’re demotivated by loneliness

This is an especially important one for those of us who work alone from home. You know those days when you feel a bit cabin-feverish, you just don’t feel like working and you’d rather be out having a drink with a friend or playing a game of soccer? Well perhaps it’s because we’re designed to be social creatures and sometimes your Essential Self is just longing for some connection with other people and so it steps in and hi-jacks your work motivation so that you’ll take a break from work and go and spend some time with other people and give your Essential Self what it needs.

How to get motivated again: Take a break and go and spend some time with someone you enjoy. You may be surprised at the motivating impact this has and find yourself much more clear and productive when you return to your work. And then look for ways that you can begging to build more networking and joint venturing into your work.

9.) You’re demotivated by burn-out

Since I attract over-achieving Type A’s, and as a recovering Type A myself, I know that sometimes we’re banging on about wanting to get more done even after we’ve exceeded the limit on what’s sustainable. If you’re feeling tired all the time, have lost your energy for socializing, and the idea of taking a snooze sounds more compelling than the stuff you’re usually interested in, then you’ve probably pushed yourself too long and hard and you may be burned out.

Your Essential Self will always work to motivate you to move towards what you most need and away from goals, projects and ways of working that take you away from what your Essential Self craves. So if you’re burned out and needing sleep, your Essential Self may even sap the motivation from the things that you’re usually really ignited about – just to get you to meet your core needs again.

How to get motivated again: Sleep. And then when you’re done sleeping and the quality of your thinking has been restored, check back in with your Essential Self about what’s most important to you, hang out here on Charlie’s blog, pick up The Dojo, and start to build sustainable ways of doing more of what’s important to you.

10.) You’re demotivated by not knowing what to do next

Your end-goal might be nice and clear, but if you haven’t taken time to chunk your end-goal down into smaller goals, you’ll get stuck, confused and demotivated when it’s time to take action. Some projects are small and familiar enough that they don’t need a plan, but if you’re often worrying that you don’t know what to do next and you don’t have a clear plan, then this might be the source of your demotivation.

How to get motivated again: If you want to keep your motivation flowing steadily through all stages of your projects, take time to create clear project plans and to schedule your plans into your calendar.

Use your fears to point you to the potential risks you need to manage in your plan. Write down all your, “I-don’t-know-how-to” concerns and turn these into research questions. The first part of any planning stage is research, and you’ll find new research questions along the way, so realize that conducting research should be part of your action plan at every stage of your project. Finally, ask yourself what smaller goals need to be achieved for you to achieve your end-goal and schedule deadlines for yourself.

Goal-setting and pushing is rarely the answer

Goal-setting, planning, organizing and accountability structures are often touted as the big solution to demotivation and the silver bullet that will get you creative and productive again, but notice that it’s only a useful strategy for dealing with some types of demotivation. With many other types of demotivation, goal-setting, planning, organizing and accountability structures will only make your demotivation problem worse.

Over to you…

  • Have you been able to pin-point the type/s of demotivation that you tend to struggle with most?
  • Have you been stuck in demotivation right now?
  • What do you need and which motivation strategy is going to give you what you need right now?

sumber


Thursday, January 5, 2012

Kardio di Rumah? Sangat Mungkin!

Happy New Year 2012!!! with new re-solution...

Jika selama berpikir fitness center atau gym adalah tempat paling nyaman untuk melakukan olahraga kardio, ada baiknya merubah pikiran tersebut! Sebab rumah kita adalah istana kita, jadi apapun aktivitas yang kita lakukan di dalamnya pasti menyenangkan. Betul?

Salah satu yang membuat kita enggan berolahraga di rumah adalah tidak ada personal trainer yang setiap saat mendampingi. Padahal sebenarnya, jika kita mengerti urutan apa saja yang harus dilakukan agar latihan kardio berjalan sempurna, kita bisa menyulap rumah menjadi tempat ‘pacu jantung’ yang terbaik.

Latihan ini dibuat sangat sederhana dan bahkan kita bisa sambil melakukan rutinitas bersih-bersih rumah. Jangan lupa, pilih pakaian yang nyaman seperti yang kita pilih saat berolahraga di fitness center. Jika semua sudah siap, mari kita mulai berolahraga.

0:00:00 : Pemanasan
Bersihkan debu-debu di sekitar kita selama 5 menit. Buat 'rute' yang sedikit menantang seperti membersihkan kitchen set atau mengumpulkan mainan anak-anak. Ketika berpindah dari satu ruangan ke ruangan yang lain, usahakan untuk berlari dengan mengangkat lutut setinggi yang kita mampu. Ini akan menaikkan detak jantung kita.

0:00:05 : Push-up
Sebagai tahap awal, fokus pada torso kita. Dengan posisi push-up biarkan punggung kita lurus. Letakkan kedua tangan sejajar dengan bahu. Tekuk kedua lutut. Perlahan, kontraksikan otot perut dengan mengarahkan torso kita lantai seperti akan mencium lantai. Saat melakukan gerakan ini, biarkan kedua tangan tertekuk ke samping. Setelah itu, kembali ke posisi awal sambil membuka otot-otot dada dan kedua tangan kembali sejajar dengan bahu. Lakukan sebanyak 10 repetisi.

Lebih sulit : Jadikan kaki kita sebagai tumpuan menggantikan lutut. Lakukan sebanyak 2 set gerakan.

0:00:07 : Kardio
Kembali mengelilingi rumah dengan sedikit berlari. Kali ini coba sambil membereskan benda-benda yang berantakan atau sekadar berpindah tempat dengan berlari. Ingat ketika berlari, angkatlah kedua lutut setinggi yang kita mampu. Jadikan ruang tamu sebagai titik finish.

0:00: 10 : Squat
Sekarang kita akan membentuk paha, panggul, dan bokong. Berdiri lurus dengan kedua kaki terbuka lebar sejajar bahu. Letakkan kedua tangan kita di pinggang. Atau agar lebih sulit, biarkan kedua tangan memegang panci. Tekuk lutut dan biarkan tubuh membungkuk, tapi jangan sampai tumit kita menjinjit. Tahan beberapa detik dan kembali pada posisi awal. Lakukan sebanyak yang kita mampu selama 1 menit.

0:00:11 : Kardio
Kita diberi waktu 5 menit untuk mengembalikan panci yang baru saja kita gunakan dan membersihkan debu ruang tamu (bisa menggunakan vacuum cleaner). Setelah itu letakkan alat pembersih kita di kamar tidur utama dengan berlari. Ketika berlari, biarkan kaki melangkah selebar yang kita mampu. Jika jarak ruang tamu dengan kamar tidur utama tidak terlalu jauh, cobalah untuk berlari bolak-bolik di dua ruangan tersebut selama 5 menit.

0:00:16 : Abdominals
Berbaring di atas tempat tidur, tekuk kedua lutut membentuk 90 derajat. Letakkan kedua tangan kita di belakang kepala. Biarkan tangan menumpuk, misalnya tangan kanan di atas tangan kiri atau sebaliknya. Arahkan pundak kanan kita ke tengah tubuh, hingga membentuk gerakan diagonal. Tapi ingat jangan dorong kepala terlalu kencang karena dapat mencederai leher. Tahan 1-2 detik, lalu kembali ke posisi awal. Lakukan gerakan yang sama untuk pundak kiri.

0:00:18 : Kardio
Berlarilah ke dapur. Dalam waktu 3 menit, bersihkan dapur kita. Lakukan dengan gerakan tangan yang cepat. Atau jika tak banyak yang bisa kita bersihkan di dapur, jogging-lah di dapur. Setelah itu kembali ke ruang tamu.

0:00:21: Inner-thighs
Berbaring dengan sisi kiri tubuh, tekuk tangan kiri kita dan biarkan siku menjadi tumpuan. Letakkan kepala kita di telapak tangan kiri. Arahkan kaki kanan di depan kaki kiri kita. Setelah itu luruskan kaki kanan dan angkat setinggi yang kita mampu. Tahan beberapa detik dan kembali ke posisi semula. Lakukan sebanyak 10 repetisi untuk 1 set. Ulangi gerakan sebanyak 2 set dan lakukan pada sisi tubuh sebelah kanan.

0:00:23 : Relaksasi
Untuk menyempurnakan latihan kita, lap kaca yang ada di ruang tamu dan kamar tidur utama. Tidak perlu terburu-buru karena kita punya waktu 7 menit untuk melakukannya.

0:00:30 : Selesai latihan.
Selamat, kita telah berhasil menyelesaikan latihan kardio di rumah. Tak hanya membuat tubuh bugar, rumah kita pun tetap terlihat bersih dan rapih. Karena sebenarnya yang dibutuhkan adalah sedikit kreativitas untuk membuat jantung tetap sehat.

sumber
Link